B2B Finance & Accounting Lead Generation

Outbound

built for the CFO's

world.

Outbound

built for the CFO’s

world.

You sell into finance and accounting. We fill your calendar - buyers mapped, meetings booked, reps briefed.

You sell into finance and accounting. We fill your calendar - buyers mapped, meetings booked, reps briefed.

Pay Per Qualified Meeting, Never Per Month.

Pay Per Qualified Meeting, Never Per Month.

This Week · Oct 16-19

4 qualified meetings

Sarah Kim

Sarah Kim

briefed ✓

CFO

·

Series B SaaS

·

MON · 10:00 AM

Qualified · Showed

Marcus Smith

Marcus Smith

briefed ✓

Corp Controller

·

Mid-Market

·

TUE · 1:00 PM

Qualified · Showed

Elena Vasquez

Elena Vasquez

briefed ✓

VP Finance

·

FinTech

·

WED · 11:30 AM

Qualified · Showed

James Chen

James Chen

briefed ✓

Dir. of FP&A

·

Enterprise

·

THU · 3:00 PM

Upcoming

Who does what

You do one thing: close. We do the rest.

You do one thing: close. We do the rest.

No SDRs to manage, no cold pipelines to build. We handle the heavy lifting of prospecting so you can focus 100% on closing finance buyers.

WE HANDLE

  1. Buyer mapping

We build it, you approve it — your ideal customer target list.

Industry

Position

Revenue

Headcount

Location

WE HANDLE

  1. Meetings booked

Finance-native outreach across cold email, LinkedIn & cold calling — meetings straight to your calendar.

WE HANDLE

  1. Pre-meeting brief

Your rep gets a research note - tech stack, team structure, pain points - so they open in context, not cold.

YOU

  1. You close.

High-intent finance buyers, your team fully briefed. You do what you do best.

We only win when you do

Incentives aligned, in writing.

Incentives aligned, in writing.

No retainers, no monthly minimums

No-show? Replaced free

Wrong-fit? Replaced free

Cancel anytime - no long-term contracts

You keep all domains, leads, & campaign data

Full pipeline transparency

Doris Zhu, CPA · Founder

I stand behind every one of these, personally. - Doris

OUTBOUND BY A CPA WHO WAS THE BUYER

I've been the buyer. Now I'll bring them to you.

I’ve been the buyer.

Now I’ll bring them to you.

I've deleted the generic cold messages and ignored the "quick 15 minutes?" — from the other side of the desk.
Sending volume is easy; speaking finance isn't. I know what makes a finance leader reply, and what makes them walk.

I’ve sat exactly where your buyers sit — deleting the generic cold email, ignoring the “quick 15 minutes?” The companies selling into finance and accounting deserve a partner who actually knows that buyer. I am that buyer.



CPA

Ex-Big 4

Led month-end close

Evaluated finance software & services vendors

Doris Zhu

Doris Zhu, CPA

Founder, Prospectily

WHY I BUILT THIS

I know how much the right partner matters — and how rarely the best ones break through. I started Prospectily to change that: to put the companies worth meeting in front of the buyers who need them.

— Doris Zhu, CPA · Founder

Find your fit

If your buyer sits in finance & accounting, you fit.

I’ve sat in your buyer’s chair. Now I’ll get you into the room.

01 · FINTECH & AUTOMATION

Land in front of teams ready to rip out the old one.

Which pain do you lead with when every competitor also says ‘automation’?

YOU SELL

Close & reconciliation

AP & spend

Billing & A/R & revenue

FP&A & budgeting

Treasury & payments

Tax, audit & compliance

AI agents and adjacent finance tools

Show me my buyer map →

02 · ENTERPRISE INFRASTRUCTURE

Find teams outgrowing their ERP — before the RFP.

Who really owns this call — finance, IT, or the integrator between them?

YOU SELL

ERP implementation partners

Systems integration & VAR

ERP add-on & connectors

Data, BI & reporting

Migration & modernization

Show me my buyer map →

03 · ADVISORY & SERVICES

Trust built before your first call.

How do you sound like a warm referral when you’re still a cold message?

YOU SELL

Fractional CFO & finance leadership

Accounting & bookkeeping firms

Tax & compliance advisory

M&A, valuation & deal advisory

R&D & grant consulting

Audit & assurance

Show me my buyer map →

Don’t see your exact category? If your buyer sits in finance, you fit.

WHAT WE RUN

Your outbound team — without the headcount, turnover, or retainer risk.

Your outbound team — without the headcount, turnover, or retainer risk.

Every stage run for you, multi-channel, end to end.

See how the process works →

OUTBOUND ENGINE

Fully Managed

List Building

Verified, ICP-matched targets

Cold Email

LinkedIn

Cold Calling

Inbox Management

Every reply worked & qualified

Intent

Fit

Ready

Appointment Setting

Converts replies to booked calls

Qualified Meeting

Briefed to your calendar

Held

Ready to put your pipeline on autopilot?

Ready to put your pipeline on autopilot?

Book a 30-minute free strategy call. We'll audit your current outbound motion and outline what a Prospectily program would look like for your specific vertical and buyer profile.

Book a 30-minute free strategy call. We’ll audit your current outbound motion and outline what a Prospectily program would look like for your specific vertical and buyer profile.

Book a 30-minute free strategy call. We’ll audit your current outbound motion and outline what a Prospectily program would look like for your specific vertical and buyer profile.

Prospectily

Omni-channel B2B lead generation exclusively for the finance and accounting ecosystem.

B2B lead generation exclusively for the finance and accounting ecosystem.

© 2025 Prospectily LLC. All rights reserved.

© 2025 Prospectily LLC. All rights reserved.

Finance & Accounting Lead Generation · Remote-First